On April 13th, the 4th China International Consumer Products Expo began at the Hainan International Convention & Exhibition Center. The Hainan State Farms Investment Holdings Group Co., Ltd. (hereinafter referred to as HSF Group) arranged for 10 of its subsidiaries, such as Hainan Rubber Group, HSF Fruit and Vegetable Industry Group Co.,Ltd， HSF Tropical Products Industry Group Co., Ltd., and HSF Forage and Livestock Industry Group, to take part in the Expo. This gave both local and foreign visitors and traders the opportunity to experience the products of HSF firsthand.
As the largest state-owned agricultural enterprise in Hainan, HSF Group has been a consistent participant in the China International Consumer Products Expo for four years in a row. With the theme of "Elevate Quality, Connect Globally with HSF Group" the group is deeply involved in the development of the Hainan Free Trade Port, with the goal of promoting the rich history, cultural significance, and brand stories of HSF to a wider audience, both domestically and internationally, by showcasing its top-notch products. During the Expo, HSF Group showcased more than a hundred premium products across its eight main industries. The natural rubber latex products from Hainan Rubber Groupand the tropical fruit ice cream series from HSF Fruit and Vegetable Industry Group Co.,Ltd. were particularly popular among attendees. Furthermore, the Baisha Tea brand, Baimaling Tea brand, Mushan Coffee, Changnong Pepper from HSF Tropical Products Industry Group Co., Ltd., as well as high-quality Wagyu beef, Fortune pigs, livestock and poultry products, and marine products from HSF all received positive feedback from visitors.
At the ongoing Consumer Expo, the major industrial enterprises of HSF Group are actively engaging in discussions and exchanges with global brands. They have successfully attracted a large number of domestic and international exhibitors who are visiting and admiring their products. Initial talks for cooperation have been started with countries like Russia, the Philippines, and the United States. Some domestic companies have already shown interest in collaborating, and formal cooperation agreements have been signed with various domestic and international enterprises. This has further enhanced the reputation of HSF as the top-quality agricultural brand and the leading local agricultural industrial enterprise in Hainan.
The HSF Group is a state-owned enterprise directly under the Hainan Provincial Government, covering a land area of nearly 10 million mu. It consists of 37 subsidiary companies, including 2 publicly listed companies and 1 listed on the New Third Board. The group is known for having the largest natural rubber production base in the country and is a key player in tropical crop production, with a strong industrial base. In its current phase of growth, the HSF Group is actively expanding into eight major industries, such as natural rubber, south breeding, trade and logistics, tropical agriculture and agroforestry, tourism and wellness, livestock and aquaculture, financial services, and resource development. Its goal is to establish a state-owned investment and operation platform for a socialist free trade port with Chinese characteristics that is globally competitive and paves the way for a brighter future.